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Marc Jaffrey OBE


I provide development support to leaders and businesses seeking to improve their leadership and communication practices, direct projects that seek to deliver significant social impact and speak on change, creativity and education.

I am driven by a belief in the power of people’s creativity to change the world — from promoting basic human rights through to fostering courageous, imaginative businesses.

I love the pursuit of clarity and I hate waste – in people and their potential and in businesses and their purpose.

These interests have driven me through 25 years as a creative leader of high-impact campaigns and change programmes in the creative industries, government, business, education, social causes and the arts. I have been commended for my campaign leadership in the House of Lords and by Sir Ken Robinson.

I was appointed OBE in 2010 for services to music and education.

Projects this year include leading the development of a cultural and creative strategy for the first garden city in the UK for over a hundred years, an advertising campaign for a leading global NGO based in Holland, advising a major UK arts centre on its creative, education and partnership work  and supporting the development of a wellbeing and creativity programme to support the regeneration of a major UK city.  I am also currently writing a book about the role of kindness and generosity in highly effect businesses and change programmes.

I led the Music Manifesto, the most successful arts campaign in UK history, attracting £332m and driving large-scale improvements in the education system that continue to command cross-party support.

I have been a senior independent adviser to the Secretaries of State at the DfE and the DCMS. I developed a portfolio of award-winning content and services as a BBC Commissioner, including the groundbreaking OneMusic for Radio 1.

I co-founded leading communication training agency Think Again Media in 2008, where clients included ITV, The Guardian, The Federation of Music Services, The Sage Gateshead and the BBC.

My values have been forged at the heart of a well-known, creative family who combine artistic flair and social conscience with dynamic commercial acumen – I thrill in crossing cultural and social boundaries and connecting people and their experiences . I have worked with CEOs and frontline staff; with equality activists and advertising agencies; with global NGOs and local government; with head teachers and young people.

I have learnt much about motivating and sustaining people to drive improvements through skills honed by doing it – through trial, error, adaptation and success.

I deploy high-level skills in change leadership; directing complex projects; networking, influencing and advocacy; strategy development; communications; marketing; campaigns and coaching.

I am a graduate of the BBC Leadership Programme at Ashridge Business School and a Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA). I have chaired and sat on the boards of a range of charities and enterprises and I am currently a board member of A New Direction (AND) – promoting arts and cultural engagement with young people in London.




Marc is a tenacious agent of change, who possesses a great ability to inspire and motivate people. He's always happy to challenge the status quo, with the aim of making organisations and services better

Darren Henley OBE, MD Classic FM, Global Radio

Marc has a huge strategic capacity, as well as the ability to stick with a problem and coach an actionable solution out of it. He is a great person to have on a team to drive a project forward with the right balance of energy and reflection

Gail Gallie, CEO, Fallon

Marc played a central facilitating role in taking the Music Promise in Derry from being a vague, 'every child an instrument' aspiration, to being a fully developed strategic offer of sustained music learning to young people from all walks of life across the city. It was the combination of Marc's experience, passion and layered communications skills that brought all the stakeholders to the table and made this programme one of the huge successes of Derry~Londonderry's UK City of Culture year, and its legacy

Shona McCarthy, CEO, Culture Company 2013

A true pioneer of a different reality that is New Britain

Lord Ouseley, former Chairman, Commission for Racial Equality

Working with Marc I never cease to be amazed at his ability to strategically be one step ahead. He is a master campaigner, communicator, leader and catalyst for meaningful change. He is inspirational by nature and always effective by design. When I have crucial issues that need to be heard, acted upon and remembered, Marc is the person I turn to.

Richard Gerver, speaker, author, global expert on creativity, change and education

The practical concepts and examples shared through your keynote were both thought provoking and challenging. Your enthusiasm and energy had the audience laughing, nodding, and participating all of the way through.

Angela Ball, Head of Knowsley Music and Performing Arts Service

I believe Marc’s coaching skills are truly unique. Every moment of every session was delivered with devotion, intent, purpose and direction. I am more confident in my decision-making, I listen more and more deeply, I am more open, more assertive, more caring, more focused.

Jim Pinchen, educator, musician and composer